Pricing Guide

What Does a Website Actually Cost? An Honest Breakdown

8 min read

A realistic look at what drives website pricing: site type, custom design versus templates, integrations, and the recurring costs most quotes leave out — plus why three agencies can quote wildly different numbers.

When a client asks "what does a website cost?", they are really asking something else: "can I afford what I have in mind?" The honest answer is that the range is genuinely wide, for reasons that make sense. This page explains those reasons so you can size your budget before you talk to anyone.

What actually drives the price

Four factors explain most of the gap between one quote and another:

  • What kind of site it is. A five-page brochure site is a different species from an online store with a cart and a payment gateway, and both are different from a platform with user accounts and an admin dashboard.
  • Template versus custom design. A template is cheaper and faster, and looks like the hundreds of other sites using it. Custom design means a visual identity and interfaces drawn for your situation, and that consumes real designer time.
  • Integrations. Every connection — payment gateway, accounting system, CRM, shipping provider, messaging — is additional development and additional testing.
  • Languages and direction. An Arabic/English site needs a layout that genuinely works in both directions (RTL and LTR), not just translated strings. Unplanned, this doubles front-end work.

Rough ranges

Indicative for the market generally, not a quote:

  • Simple brochure site (static pages, template-based design): the bottom of the range. Fine when you need a credible presence quickly.
  • Custom company site (identity, service pages, blog, contact forms, SEO groundwork): the middle band, and the most commonly requested.
  • Online store: depends on product count, option complexity, payment gateways and shipping rules.
  • Platform or web application: a full software project with accounts, permissions, a database and an admin console. Priced as development work, not as a website.

The spread is not exaggeration. A platform with real business logic can cost ten times a brochure site because it is, straightforwardly, ten times the work.

The recurring costs people forget

The build is one-off; the site lives on afterwards:

  • Hosting and domain: annual, scaling with traffic.
  • SSL certificate: usually free now, but confirm it.
  • Maintenance and updates: especially on WordPress, where a neglected plugin is a security hole.
  • Content and changes: adding pages or updating prices is ongoing work.

Always ask what year two costs, not just what the build costs.

Why quotes differ so much

When three quotes come back far apart, the difference is usually:

  1. What's included. Does the price cover content, images, SEO and testing — or interfaces only?
  2. Who does the work. A solo developer, or a team with a designer, a developer and someone checking quality.
  3. What happens after launch. Is there a warranty period for bug fixes? Who owns the code?
  4. Build quality. Speed, accessibility and SEO structure don't show up in a proposal, but they show up in your results.

Questions to ask before signing

  • Do I own the code and design files after delivery?
  • How many revision rounds are included?
  • What happens if my content is late?
  • Will it be fast on mobile, and against what measurable standard?
  • Who maintains it after launch, and at what cost?

How we price at MajaraSoft

We start with a short scoping session to work out what you actually need — and it often turns out that what a client asks for is larger than what they need in phase one. Then we put the scope in writing, including what is explicitly out of scope, because most project disputes come from an unwritten assumption rather than a high number.

If you have a rough idea and a rough budget, get in touch and we'll tell you honestly whether it fits — or what should wait for phase two.

Have a project in mind?

We build websites, apps and brand identities — and we run our own products. Tell us about your idea and we'll say plainly how we'd start.

Read next